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Primo Brewing Co.

Packaging Design & Illustration

Primo Brewing Co. is a head shop / brew house deeply inspired by the 1960s psychedelic counterculture and the ensuing 1971 War on Drugs. These three THC-infused seltzers provide the primo mode of indulging and aim to make space for more options for marijuana users within a society with an abundance of alcoholic beverages. The design explores the art movements synonymous with the 60s counterculture before weed was criminalized. Feed your head.


Can Designs

12-Pack Designs

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