Primo Brewing Co.
Packaging Design & Illustration
Primo Brewing Co. is a head shop / brew house deeply inspired by the 1960s psychedelic counterculture and the ensuing 1971 War on Drugs. These three THC-infused seltzers provide the primo mode of indulging and aim to make space for more options for marijuana users within a society with an abundance of alcoholic beverages. The design explores the art movements synonymous with the 60s counterculture before weed was criminalized. Feed your head.